SRL Media Innovations (SMI) is Sri Lanka’s premier technology-driven media research company, dedicated to transforming how television and radio audiences are measured and understood.
Born out of more than two decades of experience under Survey Research Lanka, SMI was launched in 2024 with a focused vision: to deliver innovative, trustworthy, and world-class audience measurement solutions that meet the needs of today’s dynamic media ecosystem.
At the heart of our work is a firm commitment to accuracy, transparency, and technological excellence.
MICOS represents the culmination of years of research, innovation, and industry insight. Conceived in response to the need for a more credible and transparent audience measurement system, MICOS is designed to redefine analytics for television and radio audiences in Sri Lanka.
Built on cutting-edge technology and backed by rigorous development, MICOS delivers highly accurate viewership data while maintaining the highest standards of data protection and privacy. Its launch marks a new era in audience intelligence — one where media decisions are guided by confidence and clarity.
Face recognition technology is widely adopted in security-critical applications worldwide, offering an exceptionally high level of accuracy with virtually no risk of identity falsification. Our system uses advanced biometric algorithms to ensure that audience measurement is precise, reliable, and tamper-proof.
For a panelist’s presence to be recorded, they must be physically seated in front of the television and facing its direction. This ensures that only genuine viewing activity is captured, eliminating passive presence or background exposure. By verifying real viewer engagement in real time, we maintain the integrity, transparency, and credibility of our audience measurement data.
Our proprietary algorithms are designed to prioritise privacy at every stage, ensuring that no photographs or personally identifiable images are ever transferred to or stored on our servers. All facial recognition processing is conducted securely within the device environment, maintaining strict data protection standards.
Each participant is thoroughly educated on the complete process, provided with a live system demonstration, and given the opportunity to ask questions before enrolment. Participation begins only after informed acknowledgment and explicit consent are obtained. We are committed to transparency, ethical data practices, and full compliance with Sri Lanka’s Personal Data Protection regulations, ensuring that every panel member’s privacy and trust are safeguarded at all times.
We fully comply with Sri Lanka’s Personal Data Protection Act No. 9 of 2022, ensuring that all data collection, processing, and reporting activities adhere to the highest legal and ethical standards. Our internal policies and technical safeguards are designed to protect personal information, maintain confidentiality, and prevent unauthorized access at every stage of the measurement process.
In addition, our methodologies and operational practices are independently audited by qualified external agencies to ensure transparency, accountability, and continuous compliance. This independent oversight reinforces our commitment to maintaining the trust of panel members, broadcasters, advertisers, and all industry stakeholders.
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